
Understanding Asia’s STR economy through insight, integrity, and inclusion
Art of Data is STRA’s flagship intelligence program — built to illuminate how Asia’s short-term rental sector really performs, grows, and connects.
While global reports often merge “APAC” into one broad region, Art of Data looks from within Asia outwards — gathering ground-level information from operators, destinations, and local associations to tell the real story of demand, performance, and professionalism across the region.
Our mission is simple:
"Empower property managers, platforms, investors, and policymakers to make better decisions."

Full Year 2024 and 2025
STRA’s operator mapping now tracks 7,000+ professional STR operators across Asia, representing 126,000 professionally managed units, with the top 300 operators alone controlling ~45,000 units.
The Art of Data by STRA draws from a verified network of short-term rental operators, property managers, and technology partners across Asia. Each dataset is built on a minimum sample of 300 verified managers per country — or at least 10% of active STR supply in smaller markets — ensuring balanced, representative insights.
Data is aggregated, anonymized, and validated through PMS integrations and independent market checks, combining self-reported and verified performance metrics. The result: a true reflection of Asia’s operating realities — not external assumptions.
The Art of Data exists to build trust through transparency, empowering operators, investors, and policymakers with credible, actionable intelligence.

Sponsors and data partners receive exclusive access to regional trends, performance benchmarks, and verified contact networks across Asia’s short-term rental sector.
Our public index will only show limited data and represents just 5% to 10% sample of our verified property manager index here in Asia.
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STRA brings together professional property managers, platforms, and industry stakeholders across Asia to support a more structured, transparent, and collaborative short-term rental ecosystem
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