Where insight meets innovation across Asia’s STR sector

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 — a curated library of insights, tools, and strategies built to support hosts, property managers, developers, and partners across Asia’s short-term rental landscape.

Whether you’re just starting out or scaling across multiple markets, the Knowledge Hub connects you to expert-led articles, regional data, and practical how-tos designed to help you thrive in this fast-evolving sector.

At STRA, our mission is to elevate the short-term rental industry in Asia by providing accessible, trustworthy, and actionable knowledge — created by professionals, for professionals.

Stories from the rooms where Asia’s STR future is being written.

Hosted by Justin Sun – The Curious Concierge, and guided by Nur Wulan – The Strategist in Disguise, The Art of STR explores the people, platforms, and possibilities driving Asia’s short-term rental transformation.

From uncovering hidden gems to predicting market shifts, each conversation brings strategy, insight, and authenticity — because every great stay begins with a story worth telling.

“In the midst of chaos, there is also opportunity.”
— Sun Tzu, 5th–2nd centuries BC

The Art of STR and The Art of Data form the foundation of the STRA Knowledge Hub — built to inform, inspire, and empower Asia’s short-term rental professionals.