STRA | Asia's Professional STR Platform
Research. Verification. Leadership. Connection.
STRA Spotlight: Get Verified
Trust starts before the booking
STRA has spent the past two years mapping Asia's professional short-term rental operator community.
The Verified Property Manager Index helps distinguish professional operators from anonymous listings and informal activity.
Built for operators who want to be recognised for how they operate, not simply how many listings they have.
We have already mapped more than 7,000 professional STR operators across Asia.
7000+
126,000+
126,000+
Professional STR Operators mapped across Asia
126,000+
126,000+
126,000+
Professionally Managed units in the ecosystem
45,000
126,000+
45,000
Units controlled by the top 300 operators
Gather-Connect-Grow
- Operator Summit - Phuket • 27–28 October 2026
- Leadership Summit - Bangkok • 24–25 February 2027
- STR Asia Awards - Bangkok • 25 February 2027
How STRA Supports the Industry
Research & Knowledge Hub
Independent reports, market analysis and regulatory insights focused on Asia's professional short-term rental sector.
Verification & Trust
An independent identity for professional operators beyond the listing. Public verification profiles, digital trust signals and a growing verified network across Asia.
Leadership & Collaboration
Through Gather · Connect · Grow, STRA brings together operators, technology partners and industry leaders to share knowledge and build stronger connections across the region.
Connection & Voices
The people, ideas and experiences shaping professional short-term rentals across Asia.
The Art of Data
Data-led insights that help make sense of how Asia's professional STR sector is developing.
The Art of STR
Conversations and perspectives from the people building, operating and supporting the sector across Asia.
Founder Note
STRA was created because Asia's short-term rental sector deserves to be understood on its own terms.
The region is diverse, fast-growing and professionally operated, yet too often viewed through assumptions developed elsewhere.
Our purpose is to bring together independent research, trusted industry recognition, meaningful collaboration and practical leadership that reflects the realities of operating across Asia.
This is not about being the biggest voice.
It is about helping build a stronger, more connected and more credible short-term rental sector for the long term.
Become a Partner
Connect your brand with one of Asia's fastest-growing hospitality sectors.
STRA works with operators, property managers, technology providers, destinations, investors, service providers, and industry leaders committed to supporting the professional growth of short-term rentals across Asia.
Partnership opportunities include thought leadership, research, industry insights, events, podcasts, verification initiatives, and year-round visibility across the STRA ecosystem.
Insights
STRA brings together professional property managers, platforms, and industry stakeholders across Asia to support a more structured, transparent, and collaborative short-term rental ecosystem
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