Event Theme: Gather, Connect, Grow

Location: Bangkok, Thailand

Dates: 11-12 February 2026

Total Delegates: 300–350 (regional and international)

Key Highlights: Education-focused, capped for high-value networking, industry insights, and showcasing the  best of short-term rental technology and ancillary support services.

Wednesday, 11 February 2026

 Day 1: GATHER – The Power of Community & Market Insights 

08:00–09:00 | Registration & Networking Breakfast

• Coffee & connections in the sponsor showcase area
   

09:00–09:15 | Opening Remarks

• Welcome & the mission behind STRA -Keith Cowarn , The Founder
   

09:15–09:45 | Keynote: Why Asia, Why Now?

• Regional macro trends, STR market growth, and the USD 3.8B opportunity
   
• Speaker: STR Industry Analyst / OTA Executive
   

09:45–10:30 | Panel 1: From Fragmented to Focused – STR's Role in Asian Travel

• Operators, regulators, tech, and investors on building STR legitimacy
   

10:30–11:00 | Morning Tea + Sponsor Spotlights

11:00–11:30 | Data Session: The Real Numbers – STR Performance Across Asia

• Benchmarks, seasonality trends, and market heatmaps
   
• Presented by:  Data leader / Analyst
   

11:30–12:15 | Panel 2: From Overtourism to Opportunity – STR as a Sustainability Partner

• How STR supports dispersal, resilience, and local economies
   

12:15–13:30 | Networking Lunch

• Hosted table themes: regulation, distribution, tech stack, investor readiness
   

13:30–14:00 | Presentation: Regulation That Works

• What Asia can learn from global frameworks
   
• Speaker: City/Gov’t Rep or Advocacy Group
   

14:00–14:45 | Panel 3: STR Regulation in Asia – What’s Coming, What’s Working

• Country-specific updates (Thailand, Indonesia, Vietnam, etc.)
   

14:45–15:15 | Coffee Break + Tech Demos

Breakout Sessions - 

Room1 |15:15–16:00 | Spotlight: Local Voices, Global Impact – Empowering Hosts & Operators

• Case studies of professional STR managers in Asia
   

Room 2 | 16:00–16:30 | Investor Session: STR as an Asset Class

• How private equity, funds & developers are entering STR
   

Room 3 | 16:30–17:15 | Executive Committee Session: 

• Framework, purpose, and how to participate
   

17:30–19:00 | Welcome Networking Reception

• Sponsored cocktails, regional showcase zones

  Day 2: CONNECT & GROW – Technology, Innovation & Future Readiness 

08:00–09:00 | Breakfast Briefings with Partners

• Hosted roundtables (PMS, Channel Managers, Dynamic Pricing, Insurance, etc.)
   

09:00–09:30 | Keynote: The Future is Flexible – Global STR Tech & Guest Trends

• Delivered by: Global OTA or Tech CEO
   

09:30–10:15 | Panel 4: The STR Tech Stack – Are We Solving Real Problems?

• PMS, automation, AI, guest experience, integrations
   

10:15–10:45 | Coffee Break + One-on-One Partner Meetings

Breakout Sessions -

Room 1 | 10:45–11:15 | Case Study: Scaling Across Asia – Lessons from Leading STR Brands

• Expansion journeys, lessons learned, tools used
   

Room 2 | 11:15–12:00 | Panel 4: OTAs, Metas & Direct Bookings – Rebalancing Distribution

• What works best in Asia? What’s changing?
   

12:00–13:15 | Networking Lunch + Meet-the-Speakers

13:15–13:45 | Mini Keynote: AI & LLMs – Rethinking Discovery, Booking & Personalization

• Presented by: Travel Tech Innovator or Startup Founder
   

13:45–14:30 | Panel 5: The Guest Journey – How to Elevate Experiences at Scale

• From digital check-ins to local personalization
   

14:30–15:00 | Afternoon Tea + Closing Raffle & Sponsor Giveaways

15:00–15:45 | Closing Panel 6: STR in 2030 – What's Next & How Do We Get There?

• Long-term vision from leaders across the ecosystem
   

15:45–16:15 | Closing Remarks

• From STRA
   
• Thank you to sponsors & partners
   

16:15–17:30 | Optional Workshops & Partner Breakouts

• Regulation & Licensing Deep Dive
   
• Tech Demos (PMS, automation, dynamic pricing, etc.)
   
• Association Involvement & Membership
   

18:00–21:00 | Farewell Party – Hosted by Key Sponsor

• Celebrate the beginning of STRAsia.org and the journey ahead

Notes

• Speaker and Session Details: Topics and speakers for breakout sessions to be finalized closer to the event.
• Networking Focus: The capped attendance of 350 ensures a focus on high-value connections.
• Media Coverage: ASEAN STR Association presentation to feature prominently in event PR.
• Exhibitor Area: Open during all breaks and lunches for sponsor engagement.

This agenda balances education, networking, and actionable insights, ensuring maximum value for all attendees and partners.