Event Theme: Gather, Connect, Grow

Location: Bangkok, Thailand

Dates: 12–13 November 2025

Total Delegates: 300–350 (regional and international)

Key Highlights: Education-focused, capped for high-value networking, industry insights, and showcasing the ASEAN STR Association.

Wednesday, 12 November 2025

Theme: Unlocking STR Growth Opportunities in Asia

7:30 AM – 9:00 AM:

• Registration & Networking Breakfast
• Morning coffee sponsored by Platinum Sponsor
• Delegates collect event materials and name badges

9:00 AM – 9:15 AM:

• Opening Ceremony
• Welcome remarks by STRA Founder
• Overview of event goals and agenda

9:15 AM – 9:45 AM:

• Keynote Presentation 1: Asia’s STR Market: The $3.8 Billion Opportunity
• Speaker: Leading economist or market analyst

9:45 AM – 10:30 AM:

• Panel Discussion 1: Investment Trends in STRs: Maximizing ROI
• Moderator: Industry thought leader
• Panelists: Investors, property developers, and large-scale operators

10:30 AM – 11:00 AM:

• Morning Networking Break
• Coffee, tea, and light refreshments

11:00 AM – 11:30 AM:

• Breakout Sessions 1 (Choose One):

1. Marketing Strategies to Attract High-Value Travelers

2. Technology Tools Transforming STR Operations

11:30 AM – 12:00 PM:

• Presentation by ASEAN STR Association
• Introducing the ASEAN STR Association: Vision, Goals, and Collaboration Opportunities
• Includes 10-minute Q&A

12:00 PM – 1:30 PM:

• Networking Lunch
• Hosted by Platinum or Gold Sponsor

1:30 PM – 2:15 PM:

• Educational Workshop 1: Creating a Sustainable STR Business Model

2:15 PM – 3:00 PM:

• Panel Discussion 2: The Intersection of Real Estate Development and STRs
• Panelists: Developers, property managers, and software innovators

3:00 PM – 3:30 PM:

• Afternoon Networking Break

3:30 PM – 4:15 PM:

• Breakout Sessions 2 (Choose One):

1. Scaling from 1 to 1000 Properties: Key Lessons from Operators

2. Legal and Regulatory Frameworks for STRs in Asia

4:15 PM – 5:00 PM:

• Closing Keynote for Day 1: Future Trends in STR Technology and Guest Experience
• Speaker: CTO or Founder of a leading STR tech platform

5:30 PM – 7:00 PM:

• Welcome Networking Cocktail Reception
• Hosted by Gold Sponsor

Theme: Driving Innovation and Collaboration in STRs

7:30 AM – 8:30 AM:

• Networking Breakfast

8:30 AM – 9:15 AM:

• Keynote Presentation 2: Breaking into Asia’s STR Market: Strategies for Success
• Speaker: Prominent Asia STR entrepreneur

9:15 AM – 10:00 AM:

• Panel Discussion 3: Sustainability and STRs: Driving Green Innovation
• Panelists: Environmental experts, operators, and developers

10:00 AM – 10:30 AM:

• Morning Networking Break

10:30 AM – 11:15 AM:

• Educational Workshop 2: Mastering Data and Analytics to Boost Revenue

11:15 AM – 12:00 PM:

• ASEAN STR Association Presentation & Collaboration Forum
• Topic: Partnering to Shape the Future of STRs in Asia
• Includes Q&A and discussion with delegates

12:00 PM – 1:30 PM:

• Networking Lunch
• Hosted by Gold or Platinum Sponsor

1:30 PM – 2:15 PM:

• Breakout Sessions 3 (Choose One):

1. How to Attract International Guests Through Effective Marketing

2. Tech Innovations in Guest Experience and Operational Efficiency

2:15 PM – 3:00 PM:

• Panel Discussion 4: Insights from Global Operators: Adapting to the Asian Market
• Panelists: International STR leaders

3:00 PM – 3:30 PM:

• Afternoon Networking Break

3:30 PM – 4:15 PM:

• Interactive Roundtable Discussions (Choose One):

1. Overcoming Challenges in STR Regulations

2. Future Collaboration Opportunities Across Asia

4:15 PM – 5:00 PM:

• Closing Keynote for Day 2: The Future of STR in Asia: A Collaborative Vision
• Speaker: ASEAN STR Association representative

5:00 PM – 5:15 PM:

• Closing Remarks
• STRA Founder: Looking Ahead—STR Asia 2026 and Beyond

5:30 PM – 7:30 PM:

• Farewell Networking Reception
• Hosted by Platinum Sponsor

Notes

• Speaker and Session Details: Topics and speakers for breakout sessions to be finalized closer to the event.
• Networking Focus: The capped attendance of 350 ensures a focus on high-value connections.
• Media Coverage: ASEAN STR Association presentation to feature prominently in event PR.
• Exhibitor Area: Open during all breaks and lunches for sponsor engagement.

This agenda balances education, networking, and actionable insights, ensuring maximum value for all attendees and partners.